PRINCIPLE 01
Business outcomes over marketing output
Rankings, clicks and impressions matter only when they help create calls, inquiries, appointments and revenue.
ABOUT DIGITALMARKETING-IQ
20 Years of Digital Marketing Experience. One Clear Focus: More Customers.
Our team combines senior-level strategy with modern search, paid acquisition and conversion expertise to help local businesses make smarter marketing decisions and grow.
No generic playbooks. We find the few changes most likely to move your business forward.
Your customer-acquisition systemConnected
Be discoveredGoogle, Maps, AI search and ads
Visibility
Build confidenceRelevance, proof and authority
Trust
Convert demandCalls, forms, bookings and visits
Action
Create measurable growthMore qualified leads and customers
Outcome
20+ yearsBuilding and operating digital marketing agencies
Top 10Fastest-growing company in the San Francisco Bay Area
Haas MBAUC Berkeley business and strategy training
Bain & CompanyManagement consulting experience
20+YEARS IN DIGITAL
Paul TaylorFounder, Digital Marketing IQ
FOUNDER EXPERIENCE
Strategy first. Tactics second.
Paul Taylor operated successful digital marketing agencies for the last 20 years. Before being acquired, he and his team built Demandwave into one of the San Francisco Business Times top 10 fastest-growing companies.
He earned his MBA from the Haas School of Business at the University of California, Berkeley, and worked as a Bain & Company management consultant, helping top international companies accelerate growth.
That background shapes every engagement the Digital Marketing IQ team takes on: understand the business, identify the highest-value growth opportunities, and connect marketing activity directly to leads, customers and revenue.
Haas School of BusinessMBA, UC Berkeley
Bain & CompanyManagement consultant
DemandwaveFounder and agency builder
"The goal is not to do fancy marketing. The goal is to make the marketing produce more business for our clients."
WHY WE EXIST
Marketing is a system, not a list of services.
Local growth slows when discovery, trust, conversion and measurement are managed as separate projects. We connect and optimize them.
01
Find the gaps
See where customers are being lost across Google, Maps, AI, ads and your website.
02
Set priorities
Rank opportunities by likely business impact, not marketing trends.
03
Connect the work
Make visibility, paid acquisition and conversion reinforce one another.
04
Measure growth
Track calls, inquiries, bookings and revenue.
iThe Digital Marketing IQ difference: We look across the entire customer-acquisition system, then focus your budget on the few changes most likely to produce growth.
HOW WE THINK
Built around better decisions.
PRINCIPLE 02
Priorities over busywork
Not every problem deserves equal attention. We put the highest-impact customer-acquisition gaps first.
PRINCIPLE 03
Clarity over complexity
You get straightforward recommendations, transparent reporting and a clear explanation of what is worth doing next.
A SIMPLE GROWTH PROCESS
Four steps. One focused plan.
A practical process that turns marketing complexity into clear priorities and measurable action.
01
Diagnose
Review your visibility, competitors, website, paid media and lead flow.
02
Prioritize
Identify the changes most likely to improve customer acquisition.
03
Execute
Improve the right mix of GBP, SEO, AI search, ads and conversion.
04
Measure
Use calls and inquiries to guide every next decision.
We're a STRONG FIT IF:
For businesses serious about local growth.
Digital Marketing IQ is designed for owners and leaders who want senior level strategic thinking, clear priorities and marketing tied to measurable results.
✓
You depend on a steady flow of local leads or customers.✓
You want stronger visibility across Google, Maps and AI search.✓
You want paid campaigns judged by qualified leads, not clicks alone.✓
You value direct recommendations and transparent communication.Where are your biggest growth opportunities?
We'll review your current Google, AI search and digital presence and show you where to focus first.