Digital Marketing IQ
OUR PROCESS

Digital Marketing Process: Find the Gaps. Build the Engine. Scale What Works.

We don't throw random marketing tactics at your business. We find where you're losing customers fix the highest-impact opportunities first, then keep pushing more demand toward what produces leads and revenue.

Find My Growth Gaps See the Process Prefer to talk?(510) 295-3436
How We Grow Your Business

Three steps. One acquisition system.

Every channel works better when it works together. We use data to decide what deserves attention first, then connect search visibility, paid media and conversion into one system built around customer acquisition.

1
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Find the Gaps

We benchmark your visibility against the competitors taking the calls you should be getting.

  • Google Maps + GBP rankings
  • SEO + AI search visibility
  • PPC + LSA performance
  • Website conversion leaks
  • Competitor strengths + weaknesses
2
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Build the Engine

We fix the highest-value opportunities first and connect the pieces that turn visibility into leads.

  • Optimize GBP + local relevance
  • Strengthen SEO + AEO signals
  • Launch or rebuild paid campaigns
  • Improve landing pages + offers
  • Track calls, forms + conversions
3
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Scale What Works

We measure what creates qualified leads and keep shifting effort toward the channels, keywords and offers producing the best return.

  • Cut wasted spend
  • Push winning keywords + markets
  • Improve lead quality
  • Increase conversion rates
  • Compound gains over time
What We Measure
Results, not activity.

Traffic and rankings matter only when they help produce customers.

CallsQualified demand
LeadsReal prospects
CPAAcquisition cost
RevenueBusiness impact
How We Think

Fix the bottleneck before buying more traffic.

More traffic won't help if the profile doesn't rank, the ads target the wrong searches, or the website doesn't convert. We work from the bottleneck outward so each dollar and each optimization has a better chance of producing a customer.

01
Prioritize by impactDo the work most likely to move lead volume, quality or acquisition cost.
02
Connect the channelsGBP, SEO, AEO, PPC, LSA and Meta should reinforce each other — not live in silos.
03
Follow the customerMeasure what prospects search, click, call and buy — then optimize around that behavior.
One Connected System

Every channel has a job.

We use each channel for what it does best, then make the whole system stronger by sharing the data and insights across them.

01

GBP + Maps

Win more local visibility where high-intent searches turn into calls.

02

SEO + AEO

Build visibility across Google and AI search engines.

03

Google + LSA

Capture people actively looking for what you sell right now.

Let's find where your next customers are being lost.

We'll identify the highest-impact growth gaps and show you where to focus first.

Find My Growth Gaps
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